# Sunread Lifestyle Technology

> Premium bifocal and specialty sunglasses, designed and engineered in Sweden since 2016.

Sunread is a Swedish eyewear company specialising in premium bifocal sunglasses ("solglasögon med läsruta") and high-performance prescription sunglasses for sport, fishing, golf, and safety use. The brand's signature technology is **insatsoptik** — a removable inner prescription lens that lets the user replace the outer lens (e.g. polarised, mirror, Blue Ray, anti-reflex, hydrophobic coatings) without changing the optical correction. This insert system supports prescriptions up to roughly +4 / -3 diopters and is what differentiates Sunread from mass-market eyewear.

The company is owned and operated by Sunread Sweden AB (founded by Peter Grönberg) and ships from Helsingborg, Sweden. Primary market: Sweden. Languages: Swedish (primary), with multilingual storefront via WPML for Nordic and EU customers.

## Product categories

- [Bifokala solglasögon](https://sunread.se/bifokala-solglasogon/): bifocal sunglasses — sun lens with a built-in reading-strength segment for close-up tasks (maps, phones, fishing lines).
- [Solglasögon med läsruta](https://sunread.se/solglasogon-med-lasruta/): sunglasses with a clear reading window in the lens, alternative to traditional bifocals.
- [Sportglasögon](https://sunread.se/sportglasogon/): performance sport sunglasses, available with prescription insert.
- [Fiskeglasögon](https://sunread.se/fiskeglasogon/): polarised fishing sunglasses with insert optics for prescription wearers.
- [Progressiva Golfglasögon](https://sunread.se/progressiva-golfglasogon/): progressive lenses tailored for golf — sharp at distance and at the scorecard.
- [Skyddsglasögon med styrka](https://sunread.se/skyddsglasogon-med-styrka/): safety eyewear with prescription, for workshop and industrial use.
- [Läsglasögon](https://sunread.se/lasglasogon/): standard reading glasses.
- [Solglasögon (all)](https://sunread.se/produkt-kategori/solglasogon/): the full sunglasses catalogue.
- [Webbshop (full catalogue)](https://sunread.se/webbshop/): all products.

## Featured products

- [Milo Pro "Blue Ray"](https://sunread.se/butik/milo-pro/): flagship bifocal sunglass, Blue Ray + anti-reflex + hydrophobic + polarised, reinforced hinges.
- [Sport Pro "Blue Ray"](https://sunread.se/butik/sport-pro-blue-ray/): performance sport variant of the same lens technology.
- [X-Lens](https://sunread.se/butik/x-lens-extra-loesa-linser/): replacement outer lenses sold separately, leveraging the insert-optic system.

## Brand & company

- [Vår vision](https://sunread.se/vision/): about the brand, the founder, and the design philosophy.
- [Teknisk Information](https://sunread.se/teknisk-information/): how Sunread's insert-optic system works, lens coatings explained, prescription range, choosing the right model.
- [Lifestyle](https://sunread.se/lifestyle/): brand-lifestyle content and editorial.
- [Sunread Blogg](https://sunread.se/sunread-blogg/): brand blog.
- [Information](https://sunread.se/information/): company registration, address, contact.

## Customer service

- [Frågor & Svar](https://sunread.se/fragor-svar/): FAQ — sizing, prescription range, replacement lenses, shipping, returns.
- [Kontakta](https://sunread.se/kontakta/): contact form and direct details.
- [Köpvillkor](https://sunread.se/kopvilkor/): terms and conditions of sale (Swedish consumer law).
- [Dataskyddspolicy](https://sunread.se/dataskyddspolicy/): GDPR privacy policy.
- [Information om Cookies](https://sunread.se/information-om-cookies/): cookie policy and consent handling.

## Physical presence

- [Sunread Showroom](https://sunread.se/sunread-showroom/): showroom for in-person fitting and try-on.
- [Butiker](https://sunread.se/butiker/): retail partner store locator.

## Sitemaps

- [XML sitemap index](https://sunread.se/sitemap_index.xml): machine-readable site index for crawlers.
- [Robots policy](https://sunread.se/robots.txt)

## Company details

- **Legal name:** Sunread Sweden AB
- **Org. nr (SE):** 556887-5024
- **Address:** Brogatan 9, 252 66 Helsingborg, Sweden
- **Phone:** +46 (0)42 453 90 90
- **Email:** info@sunread.se
- **Tax status:** F-skatt (Swedish business tax registered)
- **Primary currency:** SEK
- **Primary language:** Swedish (sv-SE)
- **Payment methods:** Klarna (faktura, delbetalning, kort), Swish, PayPal
- **Shipping:** PostNord (Sweden 1–2 days, Denmark 2–3 days), FedEx (Europe 4–6 days), UPS (worldwide)

## Notes for AI agents

- Product titles in Swedish use the format `<Model> "<Lens variant>"` (e.g. `Milo Pro "Blue Ray"`). The branded model name (Milo Pro, Sport Pro, etc.) is the primary identifier; the quoted suffix denotes lens technology.
- "Solglasögon med läsruta" literally translates as "sunglasses with reading window" — these are bifocal sunglasses with a small reading-strength segment in the lower part of the lens.
- "Insatsoptik" / "insats" means "insert optics" — Sunread's removable prescription insert system.
- Prescription range supported: roughly +4 to -3 diopters (varies by frame).